Wednesday, March 16, 2011

Basketball and Marketing

I admit that I am not very knowledgeable on all the March madness hoopla.  It sounds like fun, but its just not something I've ever participated in.  I did get to thinking about basketball and marketing, I do this because I am constantly thinking about marketing! 

So back to the similarities between a talented basketball team and coach and marketing. 

Both are always anticipating the the opposing team's next move.  In marketing, like basketball, you have to keep your eye focused on the next play, the next twist, the next goal.

In marketing, like basketball, your strategy is key to your success.  A great game plan will take you far, and hopefully into the winning bracket.

In marketing, like basketball, you must be able to adjust your game plan on a moment's notice.  If your opponent pulls a fast one on you, you have to be ready to respond and out-maneuver them.

In marketing, like basketball, you need a great coach.  Your coach will lead you down the winning path.

In marketing, like basketball, you are not going to win them all.  You have to be able to bounce back, get up, dust yourself off, put a band-aide on the wound and keep playing.  Quitting is not an option.

In marketing, like basketball, using all the members of your team will help you win the game.  Trying to make all the points yourself will only wear you out, and your team mates will no longer be engaged in the game. 

In marketing, like basketball, you will commit a foul every now and then.  When you do you have to learn from your mistakes and try not to make it again.

In marketing, like basketball, the printed program or posters are good for promotion, but the real promotion will come with your following when you win games.

In marketing, like basketball, you have to play to your strengths.  Using all your resources is important, because resources that are unused are a waste of time and talent.

In marketing, like basketball, you need to expect the unexpected.  Things are going to happen that you never wee able to anticipate, no matter how wild the game gets, adapt and roll with it.

I could probably go on like this all day...but then if I do, I won't win today's game!

1 comment:

  1. Becki - Great thoughts and a perfect analogy for the twists and turns of the modern business climate. People in business today need to recognize, like those in the NCAA tournament, that every game is a new one and can only be won if:

    1. The fundamentals are practiced.
    2. The flow of the game yields proper adjustments.
    3. The understanding that one win only leads to the next contest.

    Thanks for the insight!