Tuesday, May 24, 2011

A Must Read for Business Facebook Users

If you are using Facebook for Business, the article posted by Tech Crunch says it all.  Short, sweet, and powerful article.

A Must Read For Business Facebook Users

Facebook Ad Sales Chief: There Are 50 Million Likes Per Day For Brands

Today, TechCrunch editor Erick Schonfeld sat down with Moat’s Mike Walrath, Facebook’s ad chief Carolyn Everson, Medialets’ Eric Litman and RadiumOne’s Gurbaksh Chahal to address the disruptions in display advertising on social and mobile platforms. On the panel, Everson revealed some interesting information about where advertising on Facebook is heading, particularly with brands.
Everson, who joined Facebook from Microsoft in February, says that advertising can be brought to life digitally through peer to peer recommendations and friend to friend experiences on Facebook. The social network is trying to work with top brands to help capitalize on this experiences. As she tells the audience, the “holy grail for branding are recommendations.”
Likes of course are a huge opportunity for Facebook when it comes to advertising. Everson says that there are currently 50 million likes per day for brands on Facebook, which is out of a billion or more likes per day across the web.
Everson says that founder and CEO Mark Zuckerberg thinks advertising has to be as compelling as sharing a status update or sharing a photo. The social network recently launched sponsored stories, which turns status updates, Likes, checkins and application activity on Facebook into advertisement for a brand. Everson says that the more progressive brands are starting to adopt this ad format, but of course display ads still reign supreme on the network. “We’re one percent done on our ad products,” says Everson.
That’s an impressive outlook, considering that Facebook is minting money from advertising currently. It’s hard to imagine that a company making billions on advertising thinks that they have only touched a small percentage of a market. Clearly, there will be more to come from Facebook on the advertising front.

Sunday, May 22, 2011

What's GaGa Got?

First Kiss, then Twisted Sister, now Lady GaGa.  What do they have that others do not?

They are master marketers.  Everything they do screams of marketing.  They are smart people, very, very smart people.  They understand the need for differentiation, they understand the need for promotion, they get that its not all about the music.

Another thing that they have in common is the ability to surround themselves with raving fans and great staff members.  Lady GaGa was on the Tonight Show a while back and she told Jay they she once changed an entire entrance scene just hours before it was to happen.  She said her staff looked at her like she was crazy, then went to work to make it happen.  And they succeeded.  They believe in her and they understand their job is to make her look good.

Lady GaGa gets it, she REALLY gets it.  She knows that the hype is part of her culture and she knows what her fans expect of her and she will NOT disappoint them.  She knows that marketing her persona is essential to her success.  She takes chances and she stands on her morals, and she does not care what anybody thinks, period.

On that same Tonight show, she was the highlight guest.  When the other guest (can't remember) who it was, was introduced and sat down, she was gracious and accepting.  In fact, unlike other Leno guests, she entered the conversation with both Jay and the guest, which is atypical of Jay's traditional line up.  Usually the first guest sits in silence...but not GaGa.  She participated in the conversation, contributed to a great discussion and it made for a good show.

She is smart, highly intelligent, so much so that as I listen to her I am in awe of her intelligence and depth of knowledge on various subjects.  She gets it.  Her actual singing is beautiful and the lyrics are incredible.  Listening to her is a huge experience in emotion and truth.   Her songs resonate her tender and caring personality.

Is it her talent for marketing or is it her singing and songwriting talent that impress you the most?  Or are they one in the same? Can they be separated and can she still be successful if she quits using her costuming talent?

What have you done to market your business like GaGa, or was she just Born This Way?

Monday, May 9, 2011

Does Facebook Have a Personality?

I like Facebook. Part of my business at Real Assist QC is creating business for my clients through Facebook.  But I have a small problem, question really, does Facebook have a personality?

Lately I have observed people becoming very ultra sensitive on Facebook, on their personal pages. I've observed arguments on Facebook.  Okay,  now I understand that we all have different personalities and we are all entitled to our opinions, after all it is part of our Constitution, but come on people, don't be so sensitive on Facebook.  If just one tiny comment gets someone's undies in a bunch, they let loose on the commenter.  They do this even when the writer was obviously kidding or joking around.  But then remember, someone else's joke is not necessarily someone elses' idea of a joke. 

Last week I read a discussion thread that was just outrageous.  It really cut pretty deeply to the person whose page it was on.  Finally the page owner intervened in the argument and put a stop to the ridiculous conversation.

Remember when you are posting on Facebook, that Facebook does not have a personality, you do.

Your New Job Title, Disruptor

Are You a Disruptor? If Not, You'd Better Be.

FC Expert Blog

Your New Job: Disruptor

BY FC Expert Blogger Josh LinknerMon May 9, 2011
This blog is written by a member of our expert blogging community and expresses that expert's views alone.

The iPod disrupted the music industry. eBooks disrupted traditional publishing. The Internet disrupted just about everything. And more than likely, the disruptors in your company are the ones that are getting promoted and reaching their dreams while the rule-following automatons remain frustrated at their cubes.
In the past, your job was to do what you were told. Follow instructions, keep your head down, don't make waves. But today things are very different. Today, we live in a world where playing it safe is irresponsibly dangerous.
In today's hyper-competitive environment, working hard and doing a decent job are no longer enough. Competency, good service, and professionalism are now merely the ante to play. We now live in a world with exponential complexity and dizzying speed. A world where standing out is more important than fitting in.
We are taught to follow the rules, do what the boss says, and that mistakes must be avoided at all costs. Yet this traditional approach is a surefire path to mediocrity. Today, an entirely new set of skills are needed in order to win.
In addition the job title on your business card, you need to add the title of Disruptor.
Disruptors challenge assumptions. They shake the status quo. They are curious and creative. They adapt and improvise. Disruptors push the boundaries and shatter conventional wisdom. They'd rather forge new ground than blindly salute the flag of the past.
Disruptors squirm at phrases such as "we've always done it that way", "that's just the way things are done here", and "if it ain't broke, don't fix it". They know that speed and innovation now trump rigidity and conformity. They know that discovering fresh solutions and unleashing new ideas are top priority for both success and sustainability.
Disruptors wonder. They dream, explore, harass, discover, challenge, vex, disturb, rattle, break, upset, imagine, push, shatter, drive, offend, risk, and poke. Disruptors also win, get promoted, earn more, make a bigger impact, reach their dreams and change the world.
In the words of Jack Welch, the former CEO of General Electric, "If the rate of change on the outside is greater than the rate of change on the inside, the end is near."
The next time you're at an event and someone asks you what you do, try responding with: "I'm a disruptor." Besides better conversation, it will empower you to drive change and make a difference. Stop hoping and start pushing. Stop complaining and start doing. Your company and your career depend on it.
Disrupt or be disrupted. Simple as that.