Sunday, January 23, 2011

It's Viral!

It's viral.  What exactly does that mean?  Well Webster says that viral means:
1.: of, relating to, or caused by a virus <a viral infection>
2.: quickly and widely spread or popularized especially by person-to-person electronic communication <a viral video
We've all had a virus at some time in our lives.  We caught it from someone one else and we usually blamed them for feeling rotten!  So what does Viral marketing mean?  Again with the Webster definition:

Viral Marketing 

noun: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means 

Now the important part...if you want your material to be seen, it must be viral.  If you keep your circles small, your marketing won't be effective nor will it be see or heard by enough people to make your effort worth it.  So if you are going to make the effort, make sure it pays off.

Create a blog, link it to your Facebook personal page, link it to your Facebook Business page, link it to your website, link it to your Twitter, link it to you LinkedIn, and link them all back together.  Creating a network within your marketing is essential for viral success, after all we want to infect as many people as possible!

Let us know how your Viral Marketing plan is working.